How to Get Cited by Perplexity
Perplexity cites its sources — make yourself one
Perplexity is an answer engine that shows its work. Almost every answer includes inline citations to the pages it drew from, which means being cited there puts your brand directly in front of the reader. The mechanics are the same as every AI engine: it has to reach you, read you, and trust you.
Let PerplexityBot reach you
Perplexity's crawler is PerplexityBot, and it respects robots.txt. The fix is the same as for any AI crawler: don't block it. Keep your key pages — homepage, pricing, service and FAQ pages — reachable, and keep a sitemap so the crawler can find everything.
Perplexity favors current, structured, factual content
Because Perplexity synthesizes answers from live pages, it rewards content that is current, clearly structured, and factual. Headings that describe each section, lists for comparisons, and plain statements of fact all make your page easier to extract and cite.
It also weighs freshness: a visible publish date and recently updated content signal that your page reflects the current state of things, which matters when Perplexity is choosing between otherwise-similar sources.
How to check whether Perplexity cites you
Ask Perplexity the questions your customers ask, and watch whether your domain appears in the cited sources. Because Perplexity shows citations inline, it's often the easiest platform to verify against. Track it over time — citation builds slowly, and the trend matters more than a single check.
Frequently asked questions
Does Perplexity have its own crawler?
Yes. Perplexity crawls the web with PerplexityBot (and Perplexity-User for follow-up fetches), and both respect robots.txt. If you block them, Perplexity can't read or cite your pages.
How is Perplexity different from ChatGPT for citations?
Perplexity answers with inline citations to live sources more consistently than ChatGPT does — it's built around showing its sources. That makes it a higher-visibility target: when Perplexity cites you, your brand appears right next to the claim.