AI search visibility isn't guesswork. Every scan, every score, and every recommendation is grounded in Google's own documentation and real search data. Here's exactly what we check — and where we're honest about our limits.
Can AI bots reach your pages? We check your robots.txt for GPTBot, Google-Extended, PerplexityBot, and other AI crawlers — and flag any that are blocked.
Server response time (Time to First Byte), measured with a direct request to your site. A slow server makes your pages slower to load — a signal AI crawlers factor in.
Can AI read your content? We check headings, lists, key terms, and word count — the structure AI relies on to understand what your page is actually about.
JSON-LD structured data that tells AI exactly what your content means — organization, local business, FAQ, and more.
Proper use of semantic elements like <main>, <article>, and <header> that help AI parse your page structure.
Publication dates, author attribution, and internal links — signals that your content is current and trustworthy.
Served over a secure connection. AI crawlers and search engines deprioritize insecure sites.
How your content compares to real Google results for a target query — so every gap is traceable to a live result, not an AI guess.
Each category is a set of pass/fail checks. The overall score (0–100) is the weighted sum of what passed versus the maximum possible. Checks are deterministic — they test real technical signals on your page, so the same site scores the same way every time.
Real Google search results — the same SERPs your customers see — including local pack and map listings.
Assists with content-gap suggestions — but every suggestion is traceable to a real search result.
Fetched directly, the same way an AI crawler sees it.
“Null is honest.” If we can't measure something, or if a signal could be misleading, we say so instead of guessing:
How Google crawls, indexes, and serves pages — the foundation of AI search visibility.
Official documentation on how Google's AI Overviews select and reference sources.
The structured data standard that helps AI platforms understand your content.
The speed and stability signals that underpin our load-speed check.
Related guide
How to Build Authority with AI Search →